From award-winning films to music and video productions, from television shows to tours, Avid creates the technology that produces the productions that people listen to most, watch most and love most in the world. For example, the shows, commercials and news programs you watch on television... The music you listen to on your digital music player, smartphone, sound system or at concerts... The videos and movies you see and listen to on big screens and on the internet, the music and videos you create at home...

As Avid's innovative audio and video solutions continue to lead the industry, its creative mission in audio artistry has led to hundreds of awards including Oscars, Grammys and Emmys. This is where Avid is different.

Just like its customers, Avid employees are artists and industry professionals. Musicians, composers, filmmakers, videographers, students, sound technicians, DJs... More than 50% of Avid employees have a professional background in audio and video, and more than 70% use Avid products outside of work. Avid develops the audio and video technology required for its customers to achieve the creative vision they want, in line with this knowledge and infrastructure.

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